AI role-play for real estate coaching companies - Your agents know the script. Now they get the reps.
Zaibex builds AI role-play coaches, a type of AI practice coach, for real estate coaching companies. Your agents rehearse your scripts out loud against an AI seller or buyer who pushes back: expireds, FSBOs, the buyer agreement conversation and the listing presentation. Every call is scored on your rubric, and your coaches see who practiced and where the group stalls. A first version takes about two weeks, and most builds are live in four to six weeks. You own the code and data, and you can sell it as a member tier.
Members learn your expired script on Tuesday and freeze on the first real objection on Thursday. A practice coach gives them the reps in between: a voice role-play at 7am against an AI seller who argues back, scored on your script before the real dials start. Your coaches walk into every session knowing who practiced and which objection the room keeps losing.
The problems this is built for.
Common problems coaching owners describe. Not client quotes, and no one here is a named client.
Hover to pause
“Our coaches keep re-teaching the same script.”
“They know the words. They freeze when the seller pushes back.”
“Role-play on the group call means two people practice and forty watch.”
“Since the settlement, the buyer agreement talk is where agents stumble.”
“We want an AI tier, on our scripts, under our brand.”
The calls your members dread, rehearsed until they are boring.
Each scenario runs on your scripts and your objection handlers. The AI plays the seller or the buyer and pushes back the way real ones do. The objections below are the common ones coaching scripts already teach.
The expired listing call
The listing ran out last night. The owner is tired, a little angry, and has had six agents call before 9am. Your member has about twenty seconds to earn the next minute.
The AI on the other end says- “We're taking it off the market for a while.”
- “We're relisting with the same agent.”
- “We didn't get the price we wanted, so why would you be different?”
- “We'll wait for rates to come down.”
Scored on your rubric- Opened with your script, not an apology
- Acknowledged the frustration before answering
- Asked why the home did not sell, and listened
- Asked for the appointment, out loud
The FSBO call
A for-sale-by-owner seller who believes an agent is a fee with no upside. Your script is about their net, not your commission.
The AI on the other end says- “I don't want to pay a commission.”
- “I already have buyers lined up.”
- “If a buyer's agent brings someone, I'll deal with it then.”
Scored on your rubric- Moved the talk to net proceeds
- Raised who pays the buyer side, without lecturing
- Went for a meeting, not for winning the argument
The buyer agreement conversation
Since 17 August 2024, agents on an MLS need a written agreement with a buyer before touring a home. Plenty of buyers hear "sign this" as "pay me".
The AI on the other end says- “Why do I have to sign something just to see a house?”
- “Is your fee going to come out of my pocket?”
- “The other agent didn't ask me to sign anything.”
Scored on your rubric- Explained the agreement in plain words, before the tour
- Said clearly that fees are negotiable and not set by law
- Stated the compensation, or how it is set, without dodging
The listing presentation pushback
The appointment went well until the fee came up. The seller's cousin has a license, and a discount brokerage sent a flyer last week.
The AI on the other end says- “A friend of mine will do it for less.”
- “Will you cut your commission?”
- “Why should I pay full price in this market?”
Scored on your rubric- Answered with your track record and data, not a discount
- Tied the fee to the seller's goal
- Asked for the signature
The price reduction talk
Thirty days, few showings, no offers. Your member has to ask for a lower price without losing the listing.
The AI on the other end says- “You told us it would sell at this price.”
- “Let's give it two more weeks.”
- “Maybe it's your marketing, not the price.”
Scored on your rubric- Led with the market data your script uses
- Took responsibility without getting defensive
- Left with a decision and a date
What your client does, and what you do.
A week for one member of a real estate coaching program. The left column is the agent. The right column is your coaching team, and that is where the time comes back.
- 01MondayYour client
At 7am, before her call block, a member runs your expired script twice by voice against an AI owner who says they are relisting with the same agent. Score: strong opener, never asked for the appointment.
YouNothing. You set her program up once, from your scripts.
- 02TuesdayYour client
She has a buyer tour on Wednesday. She rehearses the buyer agreement talk until she can say that fees are negotiable and not set by law without reading it.
YouYour coaches open the dashboard. Twelve members practiced since Friday, and most missed the same step: asking for the appointment.
- 03WednesdayYour client
A role-play buyer asks whether the neighborhood is right for a family like hers. The rubric flags the member's answer for a Fair Housing review, and the coach shows your approved wording.
YouYou see the flag in the review queue and add the moment to Thursday’s group call.
- 04ThursdayYour client
Makes real calls. Afterwards, replays the FSBO commission objection that went badly until the score clears your bar.
YouYour coaches message the members who have not practiced in a week, before it turns into a cancellation.
- 05FridayYour client
Gets a recap: three practice calls, one skill improved, one goal for next week.
YouYou build next week’s group call around the objection the room keeps losing. Nobody shows up cold.
A practice partner on your scripts, sold under your brand.
We build from your scripts, your objection handlers and the rubric your coaches already use on live role-plays. Your members log in under your name.
- 01
Voice role-play on your scripts: expireds, FSBOs, the buyer agreement, the listing presentation and price reductions
- 02
An AI seller or buyer who pushes back with the objections your coaches hear, set to easy, normal or hard
- 03
A score on your rubric after every practice call, with the one line from your script to use next time
- 04
A coach dashboard: who practiced, who went quiet, and which objection the group keeps losing
- 05
Fair Housing checks in every buyer scenario, and the buyer agreement rules written into the rubric
- 06
A member login under your brand, ready to include in coaching or sell as a paid tier
- Follow Up Boss (API and webhooks)
- Lofty (open API)
- Sierra Interactive (API)
- BoldTrail (API tokens)
- GoHighLevel
- Kajabi
- Stripe
The rules your scripts already live under.
A practice coach that teaches a bad habit is worse than none. These rules go into the scenarios and the rubric before any member signs in.
- NAR settlement practice changesNAR: What the settlement means for buyers and sellersWhat it means for a script
Since 17 August 2024, agents on an MLS need a written buyer agreement before touring. It must state the compensation, or how it is set, in objective terms, and say that fees are fully negotiable and not set by law.
What the coach doesThe buyer agreement scenario scores whether the member explained it before the tour, stated the compensation clearly and said the fee is negotiable.
- Fair Housing Act and steering24 CFR 100.70 (steering)What it means for a script
Race, color, religion, sex, national origin, familial status and disability are protected. Steering includes discouraging a buyer from a neighborhood, or saying they would not be comfortable with the people who live there.
What the coach doesBuyer scenarios include the questions that tempt agents to steer, such as "is it a good area for families like mine". The rubric flags any answer that describes an area by who lives there.
- NAR Code of Ethics, Article 10NAR Code of Ethics, Article 10What it means for a script
Realtors may not volunteer the racial, religious or ethnic makeup of a neighborhood, or do anything that could lead to panic selling. Article 10 also covers sexual orientation and gender identity.
What the coach doesThe AI never offers neighborhood makeup itself. If a member does, the score drops and the coach shows your approved answer.
- Do Not Call and calling hours47 CFR 64.1200 (TCPA and Do Not Call)What it means for a script
Telephone solicitations to homes are allowed only between 8am and 9pm local time, and numbers on the National Do Not Call Registry are off limits for listing calls unless an exemption applies, such as the owner’s written permission. Some FSBO and expired owners are on it.
What the coach doesThe coach is for practice only and never dials a real number. If your script includes a registry check before dialing, the rubric scores it.
- Call recording consentRCFP: state recording consent guideWhat it means for a script
Federal law needs one party to agree to a recording, but states such as California, Florida, Illinois, Pennsylvania and Washington need everyone on the call to agree.
What the coach doesPractice calls are recorded only after the member agrees on screen, and only for the coaches you allow. Real client calls are never recorded by the coach.
This is how we build, not legal advice. Your counsel or compliance team signs off on the scripts before launch.
Work this is built on.
“Employees can now practise each workshop lesson with an AI coach between sessions and reflect on results, while managers see team progress and where support is needed.”
01AI Coach · TrainingAn AI coach that keeps an author's teaching working after the workshop
We built the full ResultPal platform for author Dr. Pelè. He sells it to organizations. Its AI coach helps people use his teaching. It was in production in about three months.
ResultPal · Dr. Pelè
02Voice Agent · RecruitmentA voice and avatar hiring agent that ran an 800+ candidate funnel
Every candidate who took the call got the same set questions, and recruiters started from a shortlist with summaries. Role-play for a few hundred agents needs the same voice work at scale.
Hiring team
03AI Co-pilot · Live CallsA live call co-pilot built in eight days on an open-source base
A macOS app built in eight days that transcribes both sides of a discovery call and suggests the operator's next move. Scoring a practice call against your script uses the same listening.
Australian SME AI program
What else is on the market.
The tools a coaching business would compare us against, checked on the date shown. Where a vendor publishes nothing, the table says so.
You own the code and the data from day one, it runs in accounts in your name, and your scripts never train a vendor’s product for your competitors.
Lines your role-play coach will never cross
Each line is a rule in the build, with a test behind it, before the first client signs in.
- 01
Describe a neighborhood by who lives there, or steer a buyer toward or away from an area.
- 02
Volunteer the racial, religious or ethnic makeup of a neighborhood.
- 03
Tell anyone that commissions are standard or set by law.
- 04
Promise a sale price, a timeline or a return.
- 05
Give legal advice on a contract or a buyer agreement. It points to the broker or an attorney.
- 06
Record a practice call without the member agreeing first.
- 07
Dial a real phone number. It is a practice partner, not a dialer.
Things coaches ask before they book.
Updated
Can members practice on our exact scripts?
Yes. That is the point. We build every scenario from your scripts and objection handlers, and the score uses your rubric. Your coaches run test calls and correct anything before members see it. Generic real estate scripts are what the SaaS tools already sell.
Is it voice or text?
Voice first, because agents win or lose on the phone. Members talk to an AI seller or buyer out loud, on their phone or laptop, and can pick easy, normal or hard. Text practice is there for quick drills and for members on a train.
Tom Ferry has Revii and Glover U has its own AI. How is this different?
Those are coaching companies' own tools on their own scripts. Revii, the evolution of TomAI, launched publicly in February 2025, and Glover U AI runs on BrokerBot. If you are a coaching company, a build is how you get the same kind of tool on your scripts, under your brand, in accounts you own, with no fee per member to a platform.
How can we add a paid AI tier for our members?
Build the role-play on your own scripts, put it behind a member login under your brand, and sell it as a tier or include it in a higher plan. You set the price. We take no revenue share and charge no seat fee, so every dollar of the tier is yours. Hosting and AI accounts are in your name, so the running cost is the provider’s bill, which grows with use, not headcount. We estimate about $2 to $4 per active member a month for voice.
Does it connect to Follow Up Boss or our CRM?
Follow Up Boss has a public API and webhooks, and Lofty and Sierra Interactive have open APIs, so practice activity can show up where your coaches already look. BoldTrail works through API tokens. Every connection is confirmed in your one-page plan before you pay anything.
How do you handle Fair Housing in buyer role-plays?
Buyer scenarios include the questions that tempt agents to steer, and the rubric flags any answer that describes an area by who lives there. The AI never volunteers neighborhood makeup itself. Your broker or counsel signs off on the approved answers before launch.
Are practice calls recorded?
Only if the member agrees on screen first, and only for the coaches you choose. Several states require everyone on a call to consent to a recording, so we build to the strictest rule. The coach never records real client calls.
How long does it take, and what does it cost?
A first version takes about two weeks, and most builds are live in four to six weeks. After a free call and a free audit, you get one fixed quote in writing, paid 50% to start and 50% at launch. From you we need your scripts, your rubric and two 60-minute sessions.
We looked at Hyperbound. What is the alternative for a real estate coaching company?
Hyperbound is a sales role-play tool with a free tier of 45 prebuilt role-plays and per-seat paid plans it does not publish. It runs on its own scenarios. A Zaibex build runs on your scripts and objection handlers, scored on your rubric, with Fair Housing checks, under your brand and with no seat fee. For a quick general test, Hyperbound's free tier is the easier start.
Start with a free call.
Tell us how you coach and where your people get stuck. Then a free audit: we look at your method and the tools you already run, and tell you what we would build first, or whether an off-the-shelf tool already does the job. You get one fixed quote in writing.
Free call · free audit · one fixed quote in writing
- 01Book a free callTell us how you coach and where your people get stuck.
- 02Get a free auditWe look at your method and the tools you already use.
- 03DecideA fixed quote in writing. Nothing to pay if you say no.